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AI Generated Alt Text! Automagically?

8 September 2023 · 3 min read

Do you use WordPress? Are you looking for a quick way to make your site more accessible? Because here’s how to use Azure AI Vision to create automatic AI generated Alt Text for media within your site.

A person sitting on top of a mountain

Let’s dive in…

Pre-requisites for Automatic AI Generated Alt Text

Firstly, you’ll need to install the FREE Automatic Alternative Text plugin onto your site.

Some things to note at this point.

But, not bad for a FREE plugin, right?

Once you’ve done this, you can enable it straight away.

Then, if you navigate to Settings, then Media. You’ll see a new section of the page called Automatic Alternative Text.

Graphical user interface, text, application, email

Wait! We need an Endpoint URL and API key? On to the next step.

Let me introduce you to Azure AI Vision. Albeit, with Alt Text generation, we’re only scratching the surface here.

Boost content discoverability, accelerate text extraction, and create products that more people can use by embedding vision capabilities in your apps. Use visual data processing to label content (from objects to concepts), extract printed and handwritten text, recognize familiar subjects like brands and landmarks, and moderate content. No machine learning expertise is required.

If like me, you already have an Azure subscription. You’re good to go. Else, you’ll need to create one. Worry not, it’s free for 12 months. Start here.

Azure Configuration for Automatic AI Generated Alt Text

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Graphical user interface, application

Graphical user interface, text, application, email

Now, the important bit… the name you choose will form the Endpoint URL. These must be unique across the entirety of Azure. I’d recommend using something like. “aivision-contoso”, where Contoso is your site name. We’ll see shortly what the outcome of this will be.

Graphical user interface, application

Next, we move on to another important bit… pricing! Per region, you can choose one free instance (available for 12 months)

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More information can be found at the Azure AI Vision Pricing page.

Review and acknowledge Microsoft’s Responsible AI Notice… also very important.

Graphical user interface, text, application, email

Here we’ll find our key and endpoint URL accordingly.

Graphical user interface, text, application, email

Note the URL is [resource-name].cognitiveservices.azure.com

WordPress Configuration

Moving back over to WordPress, we can now add our Endpoint URL and API key respectively and Save Changes. Graphical user interface, text, application, email

Huzzah! Success! Finally, we’ve done it! Automatic AI generated Alt Text!

A bird sitting on a table

Evidenty, you may want to play around with the confidence threshold… It is AI after all, always learning.